Go it alone, or use a REALTOR®?

Have you made the decision to take on the challenging venture of selling privately? If so, you are taking complete control of the sale of your home into your own hands.  Unfortunately, this also means you may be accepting with open arms increased risk of liability, threats to you and your family's safety, a potentially longer sales cycle and a lower price for your property.

A REALTOR® is a professional that has been educated in and constantly practices real estate listings and sales.  A REALTOR® represents you in the sale, ensuring you are best protected against buyer claims and liability by following the proper procedures and documentation.  REALTORS® also protect you and your family from any ill-intended strangers that will come in to your home under the pretense of wanting to buy. 

What you need to know about For Sale by Owner
The Nova Scotia Association of REALTORS® wants to provide you with some important information that has the potential to help you:

  • Protect yourself and your family against liability risks and safety threats
  • Market your home to a wider audience
  • Sell your home more quickly
  • Get more money for your home
  • Take the stress and headache out of selling your home

REALTORS® can reduce your risk of liability.

Did you know...
• As a seller, you can be held liable for any issues with your property for up to seven years after you have sold it?
• Using poor choices of wording on listing descriptions or a lack of understanding in filling out the Property Condition Disclosure Statement can mean a lengthy and expensive lawsuit for a seller?
• As a private seller, not having an understanding of the information or documentation you and the buyer need to complete the transaction can cause a delay or failure to close which could introduce a potential lawsuit?

REALTORS® undergo ongoing education to learn how to reduce the seller's risk of liability in the listing and sale process. No property or transaction is the same, and REALTORS® are experienced in determining what they need to look for in order to close the transaction successfully and reduce your risk of liability down the road.

REALTORS® protect you and your family's safety.

Do you feel comfortable letting strangers into your home to look around, meet your family and get a sense of your lifestyle? Not everyone that comes to view your home may be a potential buyer. Some may be scoping the place looking for valuables. Some may "innocently" ask you questions to get a sense of your schedule and determine when you will or won't be home, or when you or other family members will be home alone. REALTORS® arrange and host property visits and open houses for you not only because they are trained to show homes effectively, but to protect you and your family's safety.

REALTORS® are the only people who can list your home on the MLS® system.

When you work with a REALTOR®, your home gets listed on the MLS® (Multiple Listing Service®) system. This means that many REALTORS®, not just your own, will be working to sell your home to their clients. It also means that buyers across the world can find your property on REALTOR.ca (formally mls.ca). Buyers want one easy search tool to find all of the properties in their desired area and price range. The search tool they are using is REALTOR.ca. It is a national site and the search tool used by people in and outside of Canada looking to buy a home in any province. REALTORS® use a powerful marketing mix to get the attention of potential buyers. Listing your home on the MLS® system gives you maximum visibility on REALTOR.ca. Combined with other proven marketing techniques and channels and the REALTOR®'s proactive efforts in bringing qualified buyers to your home, this is one powerful marketing mix.

How do you know your home is priced effectively?

REALTORS® help determine your asking price based on very detailed information about similar properties in your area - information to which only REALTORS® have access. A REALTOR® will also take into account your urgency to sell and/or financial requirements to help you price your home accordingly.

REALTORS® are not emotionally attached to your home... and that's a good thing.

They understand that not everyone has the same taste and they know how to show your home as a neutral third party. REALTORS® are skilled in taking negative comments and turning them into suggestions or ideas for the buyer to increase their interest in and the value of the property. REALTORS® can give you ideas to sell your home more quickly and for more money. They know what adds to or takes away from the value of your home and can make suggestions on what you can do to increase the value, and therefore the price, before you even list.

Are you sure you know EVERYTHING you need to do to sell your own home to lower your risk of liability down the road?

There are so many tasks REALTORS® must complete throughout the selling process that sellers don't see or understand. Peace of mind is priceless. Working with a REALTOR®, you can ensure that all the required tasks are being completed to ensure for a timely and successful transaction and a lower risk of liability. It takes a lot of time and energy to market and sell your home. Getting ready for a move takes enough time and energy - why spend more on trying to sell your house without the guidance and support from a REALTOR®? Some REALTORS® may make selling a house appear effortless, but it takes a lot of work and dedication. If you feel like you don't have enough time to enjoy life now, consider working with a REALTOR® to sell your home.

REALTORS® are comfortable negotiating.

They do it all the time. Private sellers unfamiliar with the negotiation process and the necessary paperwork can easily be overwhelmed and intimidated. A REALTOR® takes care of the negotiation process for you, understanding your requirements and doing everything he or she can to get you the price you want for your home.

For more information about the advantages of using a REALTOR®,
contact an HLM Realties representative today.

Source: Nova Scotia Association of REALTORS®



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All properties listed on the NSAR/AVREB MLS® System shall unless otherwise stated.

The trademarks MLS®, Multiple Listing Service®, and the associated logos are owned by the Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. 


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